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DearYou envisions a world where every woman survives breast cancer.

Values

Human Dignity & Equality

  • We believe in the value of every human life.
  • All people are equal, no matter where they live.
  • We treat everyone with dignity and respect.
  • Every life matters — in every country, wealthy or not

Empowerment & Hope

  • We give people life-saving tools and information.
  • Everyone has something to offer, based on their strengths.
  • We find creative ways to make a bigger difference.
  • Even in hard times, there is always hope — and we build on it.

Collective Action & Belonging

  • We are stronger when we work together.
  • Everyone should feel part of a supportive community.
  • We’ve stayed committed to this cause for nearly 20 years.
  • We are part of a movement — and it grows when others join us.

Authenticity & Trust

  • We stay true to what we believe and say.
  • We build trust by following through on our actions.

Who is behind DearYou?

DearYou is a global campaign powered by The DEAR Foundation Switzerland. Our mission is to make breast health information accessible to all women, whatever their language, literacy level, or location.

At the heart of our campaign is the DearYou app: a free, easy-to-use mobile tool that helps women learn how to perform regular breast self-exams and track their health over time. Using the latest AI technology and grounded in the Health Belief Model, the app provides step-by-step guidance and helpful health tips to support women in maintaining their health. It also has new features that let community partners join the campaign and receive recognition for their support and the difference they make.

A cornerstone of The DEAR Foundation Switzerland’s work has been the DearMamma campaign, which provided breast health education through the free DearMamma app. This mission continues and expands today with DearYou.

The campaign was initiated by Sonja Dinner, the President of The DEAR Foundation Switzerland. Seeing firsthand the devastating impact of stigma and misinformation around breast cancer in underserved communities, Sonja launched DearMamma to break the silence and save lives, a mission that continues through DearYou.

Visit www.thedearfoundation.ch to learn more.

Team

Our international team brings together passionate professionals from healthcare, education, technology, and advocacy. Guided by the values of inclusivity, empowerment, and care, we work daily to make breast health accessible for every woman, everywhere.

Sonja Dinner

President of the Board

Sevim Araz

Executive Director

Armin Landerer

Chief Operating Officer

Bradley Stephenson

Head of Strategy

Pascale Flückiger

Program Manager

Susanne Scherwitz

Executive Assistant

Jelena Cancarevic

Executive Assistant

Catherine FitzGerald

Project Management Assistant

Katia Kaiser

Communications and Marketing

Nicola Sutton

Program Manager

Stefan Rothschild

Program Manager

Daoud Khweis

Program Manager

Scientific Advisory Board

Our DearYou Breast Health Initiative is guided by an international Scientific Advisory Board to ensure evidence-based content on breast cancer and early detection.

Members of the Scientific Advisory Board:

  • Dr. Rajan Badwe, India
  • Dr. Ajay Bhatnagar, Switzerland
  • Dr. Bhawna Sirohi, India
  • Dr. Beat Thürlimann, Switzerland
  • Dr. Susie Stanway, UK
  • Dr. Dan Hayes, USA
  • Dr. Carlos Barrios, Brazil